estate business is constantly changing. An industry trend just six months old
may be almost outdated today. If you are considering buying or selling a home,
it is imperative to use a real estate agent that is ahead of the curve. With
all the various updates and improvements in technology being a step or two
ahead can make all the difference. Your real estate agent doesn’t necessarily
need to be fresh faced, but they had better understand the real estate landscape,
and how to leverage technology. Here are four areas your agent must be
proficient in to be effective in 2019.
Online marketing. The more people that know about your property listing, the
easier it is to sell it. In 2019, it is truly easier to reach more people than
ever before. Social media, and technology in general, allow us to communicate
with more people at one time than ever before. When selling a product, it is
critical to get the word out. Sure, the MLS (multiple listing service) is still
the most powerful real estate tool, but it is not enough to generate interest
alone. Your real estate agent needs a full online marketing strategy that can
pack a powerful one-two punch. The use of social media is a must. Your agent should
have a strong online presence or be part of a company that is. With a few likes,
shares and tweets your property can reach thousands of eyeballs. This will
either expedite the process or create demand that can lead to a bidding war. If
your agent doesn’t have some kind of online marketing strategy, they may not be
able to deliver a buyer.
Video tours. The way we consume information as a society has changed quite
a bit over the years. In the past newspaper was the go-to source, followed
closely by TV. Today, we rely on our phones for almost everything. Not only are
we constantly on our phones, we rarely stay on one website very long. If we are
it is only to scroll through or look at videos. It is important to provide more
than just pictures to promote your property. Pictures are always nice, but
videos can have a much more lasting impact. A 60 second video can leave a
lasting impression that prompts action. The video doesn’t need to be
professionally done to do the trick. The way we consume information today, even
an iPhone video can be quite effective.
Constant communication. You need to work with a real estate agent you can communicate
with. If you don’t know what is always going on with your transaction, there is
a problem. It only takes a few seconds to send a quick text, email or even just
leave a voicemail. You also don’t need to graduate from Stanford to be able to
use your phone. Any real estate agent with just a little bit of organization
and thoughtfulness should be utilizing the various communication platforms. As
you look for the right agent to work with you should ask how they plan on
keeping you updated in the transaction. If they cannot keep you in the loop,
you should find someone else that will.
Real time data. Between Twitter, Facebook and even Instagram the speed at
which data is available is instant. This is also true with all the various real
estate specific sites. Your real estate agent needs to have their finger on the
pulse of the market to effectively do their job. A listing just a few days old
can impact your list price or how you present an offer. If they can’t, or don’t
know where, to find real time data they will lag behind their competition.
estate business is constantly changing. You need to work with a real estate
agent that can change along with it.