The real estate business is constantly changing. An industry trend just six months old may be almost outdated today. If you are considering buying or selling a home, it is imperative to use a real estate agent that is ahead of the curve. With all the various updates and improvements in technology being a step or two ahead can make all the difference. Your real estate agent doesn’t necessarily need to be fresh faced, but they had better understand the real estate landscape, and how to leverage technology. Here are four areas your agent must be proficient in to be effective in 2019.
Online marketing. The more people that know about your property listing, the easier it is to sell it. In 2019, it is truly easier to reach more people than ever before. Social media, and technology in general, allow us to communicate with more people at one time than ever before. When selling a product, it is critical to get the word out. Sure, the MLS (multiple listing service) is still the most powerful real estate tool, but it is not enough to generate interest alone. Your real estate agent needs a full online marketing strategy that can pack a powerful one-two punch. The use of social media is a must. Your agent should have a strong online presence or be part of a company that is. With a few likes, shares and tweets your property can reach thousands of eyeballs. This will either expedite the process or create demand that can lead to a bidding war. If your agent doesn’t have some kind of online marketing strategy, they may not be able to deliver a buyer.
Video tours. The way we consume information as a society has changed quite a bit over the years. In the past newspaper was the go-to source, followed closely by TV. Today, we rely on our phones for almost everything. Not only are we constantly on our phones, we rarely stay on one website very long. If we are it is only to scroll through or look at videos. It is important to provide more than just pictures to promote your property. Pictures are always nice, but videos can have a much more lasting impact. A 60 second video can leave a lasting impression that prompts action. The video doesn’t need to be professionally done to do the trick. The way we consume information today, even an iPhone video can be quite effective.
Constant communication. You need to work with a real estate agent you can communicate with. If you don’t know what is always going on with your transaction, there is a problem. It only takes a few seconds to send a quick text, email or even just leave a voicemail. You also don’t need to graduate from Stanford to be able to use your phone. Any real estate agent with just a little bit of organization and thoughtfulness should be utilizing the various communication platforms. As you look for the right agent to work with you should ask how they plan on keeping you updated in the transaction. If they cannot keep you in the loop, you should find someone else that will.
Real time data. Between Twitter, Facebook and even Instagram the speed at which data is available is instant. This is also true with all the various real estate specific sites. Your real estate agent needs to have their finger on the pulse of the market to effectively do their job. A listing just a few days old can impact your list price or how you present an offer. If they can’t, or don’t know where, to find real time data they will lag behind their competition.
The real estate business is constantly changing. You need to work with a real estate agent that can change along with it.